3X1 Fashion Marketing
SEO Case Study

Url

www.3×1.us

Campaign

Onsite SEO and Offsite SEO.

Time Frame

August 2013 – November 2013

Company Background

Custom made bespoke jeans in SOHO New York.

Challenge

Online fashion can be a very competitive space. Many brands and online retailers are targeting very similar keywords for visibility. Even in the denim space sites selling inexpensive denim are targeting terms such as “luxury” which can create challenges.

Initial challenges:

  • Blank page meta data
  • No prior Internet marketing
  • Competitive space
  • No visible keywords on the site
  • Out of date website HTML

Web Design & Onsite SEO Strategy

Our goal was to really identify how people search for custom made denim. Our first course of action was to conduct keyword research in order to understand how people search. “jeans” and “custom bespoke jeans” can bring very different visitors to a website.

1

Keyword Research

2

H1 – H5 tag optimization

3

Google Webmaster tools installation

4

Custom crafted meta data

5

Content optimization

6

XML Sitemap creation

Current Keyword Rankings

  • Custom denim – #1 in Google
  • Custom jeans – #7 in Google
  • Bespoke denim – #1 in Google
  • Custom selvedge jeans – #1 in Google
  • Custom Japanese denim – #1 in Google
3x1 rankings

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    Julian Cuestas
    Great experience! Helped us get more visibility on our business. Great to do business with. Thank you!
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    Our website hit a wall.we contacted Brandignity and within few hours they fix it! Am glad i work with them they are very dependable and reliable.Great people to work with!
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