Egan Construction
SEO Case Study

Url

www.eganco.com

Campaign

Keyword research and onsite website optimization techniques.

Time Frame

30 days

Company Background

Large commercial construction company with many services.

Challenge

Before starting, Egan’s new website had low domain authority, unoptimized content, missing alt tags, and blank meta tags, making it nearly invisible in search results. To turn things around, we conducted in-depth keyword research and mapping, optimized content for relevance and readability, and crafted engaging meta tags to improve click-through rates. We also implemented image alt tags, improved site structure, and built internal links to enhance search visibility. By strengthening on-page SEO and boosting technical elements, we achieved a 12% ranking increase in just 30 days, driving more traffic and engagement.

The site had the following issues before implementing our digital marketing efforts:

  • Zero links pointing to the site
  • No previous SEO history
  • Brand new domain

SEO Strategy

Our SEO strategy for commercial construction starts with in-depth keyword research and mapping, ensuring we target the right industry terms and local search intent. By analyzing competitors and search trends, I make sure our keywords align perfectly with Egan’s services and audience needs. Next, I craft compelling meta tags (title tags and descriptions) that naturally incorporate these keywords to improve click-through rates. From there, I focus on content optimization, refining website pages, blogs, and service descriptions for readability, relevance, and keyword placement. I also optimize image alt tags to enhance accessibility and improve search rankings for image searches. Beyond content, I implement technical SEO improvements, including site speed enhancements, mobile optimization, and structured data markup to strengthen Egan’s online presence. Finally, I build internal links and quality backlinks to establish authority and credibility. With this approach, we achieved a 12% ranking increase in just 30 days, leading to more visibility, traffic, and conversions.

Prior to Onpage SEO

  • Top 1: 0 keywords
  • Top 10: 0 Keywords
  • Zero top 50 rankings

30 Days After Onpage SEO

  • Top 1: 5 keywords
  • Top 10: 34 Keywords
  • Top 50: 72 Keywords

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