

Campaign
Web development, search engine optimization, link building, blog writing, social media management, newsletter construction and management, AdWords

Time Frame
April 2010 – Present

Company Background
Company Background Boston area facial plastic surgeon.
Challenge
The medical space, primarily the dermatologist niche, is very competitive especially in tier 1 cities like Boston where this client is located.
Initial challenges:
- Low link popularity
- Out of date website HTML
- Low or no rankings for keywords that searchers might use to find their site
- Too many products clustered onto one page
- Zero onsite SEO


Dr. Jeffrey Spiegel
www.drspiegel.com
I recently switched my internet marketing and web presence from a large NYC firm to Brandignity. So far, so good. Brandignity has been responsive, innovative, and completely above board. I am enthusiastic that our message is getting across better than ever, and with the most contemporary approach.
Web Design & Onsite SEO Strategy
Our first point of attack was to create a website which housed over 35 new service related pages we could then optimize on a local level immediately to the Boston, MA area. We created massive amounts of content and fully optimized all content utilizing a small handful of related keywords for each page.
We then incorporated a comprehensive monthly link building, blog writing and social media management in order to create a diverse traffic flow.
Result
Here are some quick SEO milestones the site has already accomplished:
- Traffic from April 2010 to July 2015 has increased over 500%
- Google Search Engine Referral Traffic Increased 100%
- Website has averaged over 14,000 visitors per/month
- Website averages 400 unique visitors per/day
- When we took over the website it was averaging 30
- Website conversions have increased over 100% each month
Current Keyword Rankings
- Ranked 1st – 101 keywords
- In top 3 – 145 keywords
- Website has averaged over 14,000 visitors per/month
- Top 10 – 213 keywords
- Top 100 – 276 keywords
