

Campaign
SEO, Email Marketing, Social Media, Copy Writing, Google AdWords and The Web Design

Time Frame
60 Days

Company Background
EZ Lending mortgage consultants Company
Challenge
When EZ Lending came to us their website was very bare bones and not built for SEO. We gave it a fresh redesign with much needed content and various call-to-action items to help with lead generation. Post website launch we put together an ongoing turnkey marketing program which consisted of email marketing, SEO, social media, paid ads and a content marketing strategy.
Initial challenges:
- No onsite SEO
- Very few services pages
- SEO nuts & bolts of the site needed tweaking
- No visible keywords on the site
- Very light on content
- Required a redesign with CTA’s for stronger lead generation

First Month Rankings from Relaunch
We launched a brand-new, custom-built website for our client with a strong focus on performance, SEO, and user experience right out of the gate. But we didn’t stop there—we rolled straight into a turnkey digital marketing program that included SEO, content creation, blogging, Google Ads, and social media support. By combining on-page optimization with strategic off-page efforts and consistent content, we saw a significant jump in search rankings within just a few months. The result? More visibility, more traffic, and more leads—all powered by a seamless transition from launch to growth-focused marketing.

Email marketing
Our email marketing program consists of monthly newsletters filled with unique content that current and past customers would enjoy reading.
Social Media
Each month we put together 6-10 status updates that consisted of custom designed tiles, blog posts, company news, industry info and much more.

Copywriting, Blogs, and PR
The new website received all new website copy that spoke to their clientele much stronger. We built various geo-targeted pages for specific states that already rank for some state specific Google searches. We have also been writing roughly 10 blogs per/month.
Here are some links to their blog content:
- http://ezlendingsolution.com/credit-repair/why-everyone-must-get-a-copy-of-all-3-credit-reports-every-single-year/
- http://ezlendingsolution.com/credit-repair/how-long-does-it-really-take-to-repair-your-credit/
- http://ezlendingsolution.com/mortgage/how-does-an-fha-mortgage-differ-from-a-conventional-mortgage/
- http://ezlendingsolution.com/refinancing/when-should-you-think-about-refinancing-your-house/
- http://ezlendingsolution.com/mortgage/how-does-an-fha-mortgage-differ-from-a-conventional-mortgage/